Google+1
Posted: Thu Apr 07, 2011 2:49 pm
The +1 button is shorthand for "this is pretty cool" or "you should check this out."
Click +1 to publicly give something your stamp of approval. Your +1's can help friends, contacts, and others on the web find the best stuff when they search.
http://www.google.com/+1/button/
Google +1: What Does it Mean for Search Marketing?
Remember the buzz about Buzz? And whatever happened to Wave? Google's product launches in the social space have been anything but smooth in recent memory.
But last week's announcement of Google +1 could very well be the end of that pattern -- provided both Google and the marketing community do their part.
A few blemishes on Google's record have nonetheless ushered in the requisite boos and catcalls from the peanut gallery, such as:
* "It's the same as the Facebook Like button, except that it's five years too late."
* "These +1's don't have much relevance as social cues, because it's not just your friends pulled into the social circle."
* "People aren't going to bother +1'ing any content."
* "It's going to be way too easy to game the system to generate +1s."
While the answers to these criticisms will play out over a long period of time, search marketers should begin to look beyond them...
http://searchenginewatch.com/3642113