Nielsen//NetRatings Reports Fastest Growing Web Sites 2005

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Nielsen//NetRatings Reports the Fastest Growing Web Sites Year-Over-Year
Among Top Internet Properties: Apple, Google and Amazon Take the Lead


http://www.nielsen-netratings.com
Click: Top Rankings/Country for the relevent data listings for your country.
About Nielsen//NetRatings
NetRatings, Inc. (Nasdaq: NTRT) delivers leading Internet media and market
research solutions, marketed globally under the Nielsen//NetRatings brand.
With high quality, technology-driven products and services,
Nielsen//NetRatings is the global standard for Internet audience measurement
and premier source for online advertising intelligence, enabling clients to
make informed business decisions regarding their Internet and digital
strategies. The Nielsen//NetRatings portfolio includes panel-based and site-
centric Internet audience measurement services, online advertising
intelligence, user lifestyle and demographic data, e-commerce and transaction
metrics, and custom data, research and analysis. For more information, please
visit http://www.nielsen-netratings.com.
Younger Visitors Hit Fastest Growing Web Sites
Nielsen//NetRatings also released the fastest growing Web brands for
November 2005, out of the more than 2,000 sites that met minimum reporting
levels. Visitors age 12-24 are more likely than the average Web user to visit
these fastest growing sites, which show approximately 50 to 90 percent more
young visitors than the average Web site's audience.
Image hosting site PhotoBucket led the group, growing an astounding 1,492
percent, from 983,000 unique visitors in November 2004 to 15.6 million in
November 2005 (see Table 2). Social networking sites MySpace, Facebook and
Memegen.net also saw impressive year-over-year growth, increasing 752 percent,
530 percent and 446 percent, respectively. Slate, a current events site ranked
No. 5, growing 390 percent year-over-year.
"Sites that strongly appeal to generation Y are those at which they can
control the content," said Davidson. "They provide a desirable service in an
entertaining format. Thus it is not surprising that many of the fastest
growing sites fall into the social networking, blogging, and online member
community genres," he continued.

Table 2: Top 10 Fastest Growing Web Brands* for November 2005 (U.S., Home
and Work)

Brand Nov-04 UA (000) Nov-05 UA (000) Y-O-Y Percent Growth
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PhotoBucket 983 15,646 1,492%
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MySpace 2,874 24,495 752%
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Facebook 932 5,869 530%
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Memegen.net 359 1,961 446%
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Slate 704 3,449 390%
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M&M's 656 3,044 364%
-----------------------------------------------------------------------
LimeWire 1,717 7,649 345%
-----------------------------------------------------------------------
Heavy.com 609 2,444 301%
-----------------------------------------------------------------------
Wikipedia 4,509 17,642 291%
-----------------------------------------------------------------------
Mate1.com 598 2,180 265%
-----------------------------------------------------------------------
Source: Nielsen//NetRatings, December 2005
* Fastest growing Web brands had a minimum of one million unique visitors
for November 2005.
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